- Ahrefs is known for backlink analysis and keyword research, helping users uncover keywords and link-building opportunities. It allows users to analyse competitor links and find new links to their own site.
- Google Analytics provides insights into website traffic, user behaviour, and conversion metrics, which is pivotal for understanding how visitors interact with a site and for optimising search engine results.
- A free tool for monitoring a site’s Google search performance.
- Moz Pro offers site crawling capabilities and SEO metrics and is useful for on-page optimisation and internal linking strategies. It also provides tools for site audits, rank tracking, and backlink analysis.
- This tool crawls websites and extracts data about each URL, including status codes, page types, titles, meta snippets, and word counts. It helps in auditing common SEO issues like redirect loops, broken links, and missing page elements.23.
- Semrush is an all-in-one marketing toolkit for keyword research, competitor insights, and SEO audits. Its features allow SEO experts to check progress and create plans to improve search rankings across platforms.
- A WordPress plugin that simplifies on-page SEO, from meta tags to readability checks
Essential Tools Every SEO Professional Needs in Their Toolkit
An SEO professional's toolkit should include tools for keyword research, backlink analysis, technical SEO audits, rank tracking, and competitive analysis.These tools are crucial for devising effective SEO strategies, improving website visibility, and driving organic growth.